Leadership team

We know how hard it is to care for an aging loved one. We built Homethrive to help.

Dave Jacobs

Co-Founder & Co-CEO

About Dave

Dave Jacobs has extensive experience as a leader in the healthcare industry. His comprehensive knowledge of geriatric care, combined with his passionate advocacy for senior in-home care, has driven him to co-found Homethrive.

Dave spent fifteen years as a senior executive at Medline Industries, a $12 billion healthcare products company. While at Medline, he was President of the Durable Medical Equipment division and ran Medline’s Post-Acute business that encompasses nursing homes, home health, assisted living, and managed care insurance. While in those roles, Dave developed a deep, first-hand appreciation for the benefits of seniors living independently at home and the many challenges seniors and their family caregivers face.

Prior to that, Dave co-founded a technology company that quickly soared to the 77th spot on the Inc. Magazine Fastest Growing Private Companies list. Dave’s varied professional background also includes a position with a private equity company, and an executive level marketing role with the Quaker Oats Company. He currently holds a position on the Board of Directors of a $500m privately held consumer products company.

Dave takes great pride in balancing his work with his busy family life. He lives in Highland Park, IL with his wife and two children.

Dave Jacobs earned a BA from Yale University and an MBA from The Kellogg School of Management at Northwestern University.

David Greenberg

Co-Founder & Co-CEO

About David

As a veteran executive, David has enjoyed a distinguished career rooted in leading multi-billion dollar companies. Prior to co-founding Homethrive, David served as Executive Vice President of Strategy and Group President at Medline Industries, a $12 billion healthcare products company. In his role as Executive Vice President of Strategy, his responsibilities included defining and supporting strategic priorities, leading , business development initiatives to strengthen the Medline portfolio, and M&A. As Group President, David ran Medline’s distribution business (~$5B), and several manufacturing and marketing divisions ($500M+).

Prior to his time at Medline, David also held several senior leadership positions at Aon Corporation which included serving as the CFO of a multibillion-dollar business unit, CEO of a $1B+ Auto Finance division, and managing AON’s ~$2B Private Equity Portfolio. David previously worked as a Corporate Attorney in Chicago, IL. Currently, David holds the position of Lead Director of ICU Medical, a medical device manufacturing company (ICUI: $5B market cap).

David continues his involvement with several charitable organizations and lives in the Chicago suburbs with his wife and three daughters.

David Greenberg earned a BA from the University of Illinois, Urbana Champaign and a JD from the Chicago-Kent College of Law at the Illinois Institute of Technology.

Shanna Grayson

VP, Care Management

About Shanna

At Homethrive, Shanna brings an expansive breadth of healthcare expertise and professional management experiences from her accomplished career in social work to oversee all care management protocol and operations. Prior to joining Homethrive, she was the founding manager of the Care Partner Institute at Nevada Senior Services where she led a team of social service professionals by providing a multitude of evidence-based education and support programs for family caregivers and the Aging and Disability Resource Center.

Shanna is a certified RCI REACH Interventionist through the Rosalynn Carter Institute and worked intimately with caregivers of people living with dementia, teaching them the importance of self-care, stress management, and fundamental coping skills for empowerment and enhancement of overall well-being. Her diverse toolbox of skills includes coaching, advocating, and empowering family caregivers through evidence-based programs and leading social service professionals who share her passion of supporting family caregivers. Early in her career, Shanna worked as a case manager in hospice, skilled nursing, acute care, and other fields within the non-profit sector.

Outside of her professional life, Shanna loves traveling with her family and doting on her high-maintenance dog.

Shanna Grayson earned a Bachelor of Social Work from the University of Nevada and a Master of Social Work from Simmons University.

Leland Brewster

VP, Product

About Leland

At Homethrive, Leland is responsible for leading a variety of strategy and operations initiatives and managing relationships with Homethrive’s network of third-party partners across multiple sectors of care management. 

Prior to joining Homethrive, Leland spent four years at Healthbox as a member of the Intermountain Healthcare Innovation Fund investment team where he led the Fund’s investments in Redox as well as Circulation, (acquired by Logisticare in September 2018), and held board observer seats at both companies. Leland also managed Healthbox’s portfolio of 45 active investments from its accelerator programs, supporting the companies’ fundraising, business development, and M&A efforts.

Previously in his career, Leland worked for Clarion Healthcare, a boutique life sciences consultancy in Boston, where he was involved in multiple product commercialization and launch readiness projects.

Leland earned a BA in Economics and Chemistry from Williams College and an MBA from the University of Chicago Booth School of Business.

Arlene Schiff

VP, Client Development

About Arlene

At Homethrive, Arlene manages new client acquisitions and implementation strategies for program launches. With 15 years of extensive experience as an administrator, sales leader, and operations director across both senior living and private duty home care, she brings valuable knowledge of the market to the Homethrive team.

Prior to joining Homethrive, Arlene served as a private duty home care director with Open Arms Solutions where she initiated and managed the sale of on-site private duty home services and home nursing programs to several senior living communities in the Chicago area. Arlene also served as a nurse administrator and the Director of Resident Services at Brookdale Senior Living where she launched the Personalized Living program that benefited local residents and families. Her experience in sales management also extends to her time as President of A. D. Schiff & Associates, a national firm providing full cycle recruitment for sales and sales management positions specialized in the medical and pharmaceutical industries. 

Arlene is a compassionate registered nurse whose passion is to help seniors and their families, and enjoys listening to their life stories. When Arlene is not working, she is a runner, and loves to spend time with her ever growing family and two dogs.

Arlene Schiff earned a BSN from the University of Illinois, Urbana Champaign and is a registered nurse.

Alex Gundry

Vice President

About Alex

Alex is responsible for leading a variety of strategic initiatives at Homethrive and brings over 10 years of business experience across a variety of roles.

Most recently, Alex worked at Medline Industries in Product Management where he directly managed a product category of over $105 million within the Advanced Wound Care division. Prior to Medline, Alex spent 3 years at S.C. Johnson managing a variety of brands including Glade and Windex. Previously in his career Alex was in financial services - he worked in Investment Banking at Wells Fargo Securities and in Private Equity at Weston Presidio.

Alex earned a BA in Economics from Connecticut College and an MBA from the Kellogg School of Management at Northwestern University.

Anika Heavener

VP, Data Strategy & Operations

About Anika

With 10+ years in global healthcare transformation, Anika champions two core areas at HomeThrive, data analytics and operations, empowering our strategy, scalability, and business maturation. Former executive director at the $16B Harvard-affiliated academic medical system, Mass General Brigham (MGB) in Boston, Anika led the development of a $500M enterprise data and digital health program from concept to execution with strategic oversight over 67 projects across the enterprise. Prior to that, she consulted for 6 years at PwC, delivering healthcare strategy to the US and UK markets. In her ongoing commitment to dementia care, Anika supported the creation of a $350M public-private venture capital fund commissioned by the G8, the Dementia Discovery Fund, where she represented the UK government as the cornerstone investor. Tapped to advise The World Economic Forum’s Davos Alzheimer’s Collaborative, Anika now co-leads the Health System Preparedness workstream. With a Master’s in Global Health Delivery from Harvard Medical School, Anika’s thesis focused on enabling Alzheimer’s disease clinical trials in low- and middle-income countries to expand patient access to dementia care. Anika holds a B.A. in Human Development from The University of Chicago, and once appeared on Deal or No Deal holding suitcase 16.

Mark Baemmert

VP, Sales

About Mark

Mark is responsible for leading sales and distribution partnerships at Homethrive. He brings over 20 years of sales experience, building high performing teams across a variety of roles. 

Mark has a passion for the impact that people strategy has on overall company performance and has spent the majority of his career dedicated to helping business leaders realize the full potential of their human capital. He has experience in HR consulting, technology, employee benefits, and a wide range of supporting solutions that impact the entire lifecycle. Most recently, he worked at HealthJoy where he built and managed the direct to employer sales strategy. Previously in his career, he owned his own insurance agency and has worked for well-known HR/Benefit firms such as ADP and Benefitfocus.

Outside of his business work schedule, Mark enjoys traveling and array of outdoor activities. He lives in Western Springs, IL with his wife and two daughters. Mark earned his BA from St Norbert College, and has previously held a PHR certification and an insurance broker license.

Bonni Kaplan DeWoskin

VP, Marketing

About Bonni

Bonni oversees all activities in Homethrive’s marketing department and is responsible for the planning, development, and execution of innovative marketing strategies and initiatives. She ensures that Homethrive’s brand promise and message are consistently delivered across channels and to targeted audiences to meet growth goals, ensuring that Homethrive can support as many caregivers and seniors as possible.

Bonni’s progressive 25+ year career spans mid-cap healthcare companies and start-ups including serving as Vice President, Marketing & Strategic Partnerships at MedSpeed; Vice President, Marketing & Account Management at Pharos Innovations and Senior Director, Corporate Marketing at Matria Healthcare (formerly CorSolutions). Bonni has deep expertise in brand architecture, digital transformation, lead generation, and go-to-market strategies.

Bonni is passionate about healthcare and making a difference through her work. She earned a Master of Science in Management and Marketing and a Bachelor of Science in Journalism from the University of Maryland. Bonni authored Marketing Through Change, is a contributor to What’s Your Problem?, and actively participates in the CMO Club. She currently resides in the Chicagoland area with her husband, son, and three cats.


I cared for my mom in my home in her final stages of cancer. This shaped my career path and continues to play a role in every decision I make around care management here at Homethrive.

Shanna Grayson
Director of Care Management


There wasn’t a good solution in the market so we founded Homethrive. We believe in what we created and in what we’re doing. So much so that my family signed up!

Dave Jacobs
Co-Founder & Co-CEO


I always knew I wanted to start something that served a bigger purpose and I could not be happier with the result. Homethrive will always be here for the caregivers and families who need it.

David Greenberg
Co-Founder & Co-CEO

Board of Directors

Dave Jacobs

David Greenberg

Glen Tullman

Lee Shapiro

Robert Garber

7wireVentures Logo

Homethrive is a proud portfolio company of 7wireVentures, a leading early stage healthcare venture fund based in Chicago.

Advisory Board

Trent Haywood

David Norris

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